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Getting More from Your PR Team–The Key Is Commitment and Communication
There are many times that I see public relations as a relatively thankless job. As with many professions, your bosses or clients typically call out what went wrong with a program or campaign or when...
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Why the RFP Is Antiquated
I have been spending a good portion of my work day today working on a marketing Request for Proposal (RFP) for a local educational institution. While I have been reviewing this RFP in detail, I have...
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Working with Solo PR Practitioners Means You Get More for Your Investment
Many thanks to Alison Kenney and Lindsay Olson for this week’s blog post on Lindsay’s PR recruiting site, Six Things You Didn’t Know About Solo PR Practitioners. In her guest post, Alison offers six...
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How Do You Define Public Relations in a Web-driven World?
I wanted to share an interesting blog from today’s Daily Fix on MarketingProfs contributed by David Reich of Reich Communications. In light of the changes in the role of today’s marketing...
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“Breaking Up Is Hard to Do”–When You Know It’s Time to Let That Client Go
The only constant is change. And when it comes to client relations, sometimes one of your outgrows the relationship and it comes time to break up. Breaking up is never easy, but when you know the...
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Dodge the Flack and Reclaim Public Relations
Public relations is a profession that has long been at war with itself. Those of us who are in PR are used to be calling nasty names because of what we do. The most common is “flack,” and I am still...
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Wait a Minute, We Are Already In The Content Business
I saw an interesting post last week on Silicon Valley Watcher. Tom Foremski was commenting on PR firm LaunchSquad and their launch of a new social media and marketing service, Original9 Media....
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Please Send Email Only, No Phone Calls Please…
The phone interview is dead. Long live the email interview. Okay, that’s an exaggeration. However, the email culture is eroding the old fashioned way of interacting with the press, and the way the...
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Where Are Your Customers Lurking?
So where do your customers hang out? What are they reading? Where are they going for the latest market information? Those are the questions that should keep my clients app at night. I know I spend a...
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“Man Bites Dog”–But Is It News?
I have been working with more start-ups and smaller businesses who have been trying to harness inbound marketing using press releases as well as other strategies. News releases still carry a lot of...
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